Projects
Optimizing the Loan Journey with Kashti Redesign
With a user-centered approach, the goal was to create an intuitive interface for effortless financial management while incorporating engaging features.
Challenge
The website was outdated with a basic design, lacking visual appeal and user engagement. It didn't offer a modern user interface, resulting in a poor user experience and low retention. Additionally, key features were hard to find, impacting overall usability.
Results
The redesign introduced a modern, visually appealing interface with interactive elements, significantly improving user engagement and creating a more intuitive experience. Users can now easily access key features, enhancing overall satisfaction.
Aesthetics
Navigation
Mobile
With the strong foundation in design principles, I focus on delivering intuitive, user-centered solutions. My Expertise lies in structuring seamless experiences and ensuring thoughtful execution at every stage of the design process.
Research
Stakeholder Interview
Competitive Analysis
Analytics review
Personas
Empathy Map
User Research
User Interview
Focus Groups
Contextual Enquiry
User Survey
Usability Testing
Design
Information Architecture
User Flow
Paper Prototype
Wireframe
Visual Design
Evaluate
Card sorting
Usability Testing
Analytics review
Web Accessibility
Heuristic Evaluation
Deliver
Interactive Prototype
Style guide & assets
Hi - fi Mockups
Design System
Usability Report
