Projects

4700BC - Premium Snacking Mobile App

With a user-centered approach, the goal was to create a mobile app that elevates snacking by enabling users to explore and purchase premium popcorn and snacks.

Client

Client

4700BC

4700BC

Project timeline

Project timeline

3 weeks

3 weeks

Project type

Project type

Mobile app

Mobile app

Tools used

Tools used

Figma, Miro

Figma, Miro

Challenge

The client had no mobile app, and their website wasn’t attracting enough customers. They wanted a mobile app with a premium design to elevate the brand, improve user engagement, and simplify navigation to reach a wider audience.

Results

The new app features a clean, premium design with intuitive navigation. The user interface is crafted to align with the brand’s identity, offering a seamless experience and a fresh approach to exploring and purchasing products.

Build

Developed Seamless Navigation Flow

Developed Seamless Navigation Flow

Initiate

Designed Engaging User Interactions

Designed Engaging User Interactions

Create

Formed Fluid Snack Discovery Experience

Formed Fluid Snack Discovery Experience

Areas of Expertise

Areas of Expertise

With the strong foundation in design principles, I focus on delivering intuitive, user-centered solutions. My Expertise lies in structuring seamless experiences and ensuring thoughtful execution at every stage of the design process.

Research

Stakeholder Interview

Competitive Analysis

Analytics review

Personas

Empathy Map

User Research

User Interview

Focus Groups

Contextual Enquiry

User Survey

Usability Testing

Design

Information Architecture

User Flow

Paper Prototype

Wireframe

Visual Design

Evaluate

Card sorting

Usability Testing

Analytics review

Web Accessibility

Heuristic Evaluation

Deliver

Interactive Prototype

Style guide & assets

Hi - fi Mockups

Design System

Usability Report

Sumitha Ramachandran - Product Designer

"Designing experiences, one pixel at a time."

© 2024. Designed by Sumitha Ramachandran

Sumitha Ramachandran - Product Designer

"Designing experiences, one pixel at a time."

© 2024. Designed by Sumitha Ramachandran

Sumitha Ramachandran

"Designing experiences, one pixel at a time."

© 2024. Designed by Sumitha Ramachandran